Hollywood writers and actors on strike recently reacted angrily to a job offering for an artificial intelligence (AI) expert made by the well-known streaming behemoth Netflix.
The job position, offering a staggering salary of up to $900,000 per year, is intended for the Machine Learning Platform team, responsible for powering Netflix’s algorithm that helps viewers pick new programs to watch.
However, the hiring move has fueled further outrage among Hollywood unions who are currently on strike, expressing concerns about the impact of AI on the entertainment industry and the issue of fair pay.
The controversial job listing was reported by The Intercept and is among several AI and machine learning-related positions listed on the Netflix job page.
While the precise role’s responsibilities are not explicitly stated, there are indications that it could involve advising on content decisions, including selecting TV programs and films for Netflix’s investments.
Hollywood unions, particularly Sag-Aftra, have been striking over concerns that AI algorithms wield too much power in the industry.
These unions argue that the widespread use of AI could potentially impact job opportunities and fair compensation for actors and writers.
The news of the highly-paid AI job listing received strong criticism from some striking actors who pointed out the stark contrast between the proposed salary and the earnings required to qualify for health insurance benefits under the current system.
Actor Rob Delaney criticized the salary offer, stating that the amount paid to a single AI expert could cover the health insurance of multiple actors and their families.
Similarly, Javier Grillo-Marxuach, known for his work on the series Lost, accused Netflix of pleading poverty while simultaneously hiring well-paid AI experts, referring to them as a “soulless army of silicon plagiarists.”
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Netflix Shortfalls and Challenges Amid Commitment for 2023 Deals
In addition to the controversy surrounding the AI job listing, Netflix’s advertising business has also faced challenges.
The streaming service has fallen short of its ad-supported viewership guarantees made to advertisers, leading to some advertisers requesting their money back before their ads even run. This shortfall has raised concerns about Netflix’s ability to accommodate the demand from advertisers and deliver on its commitments.
Despite the setbacks in its advertising business, Netflix remains committed to seeking ad deals for 2023.
The streaming giant has lowered it’s asking price for advertising, but negotiations may continue as advertisers may use the current slow start to haggle for a further price drop.
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