By Mike S Payton, Contributing Reporter
DELRAY BEACH, FLORIDA – A team of local professionals have launched a new platform called ‘Support Delray’, offering a free listing service and points-earned promotion to stimulate business and reward participants for shopping close to home.
With a mission ‘to help every business from 441 to A1A’, Support Delray allows any type of business to join from now until the end of the month, and anyone who joins can participate by visiting these businesses. Every dollar spent at a business equals a point, and at the end of the month, the top three point-getters will win prizes.
One of the creators, Shaun Hall, explained how the concept started. “While taking golf lessons from Ronnie Dunayer at the Delray Beach Golf Club, it hit me, who is supporting her business? Being in marketing, I got the idea to put that experience to use and set up an initiative to help every business here in Delray Beach.”
He continued, “I knew this was the right time because a lot of the state and government assistance is running out, so the need would be great. I knew I couldn’t do it alone, so I reached out to Gregg Weiss, and Ashley Bissing, who I knew were skilled in online marketing, and together we launched Support Delray.”
Hall and Weiss are both administrators of the Delray Beach Community Forum Facebook Group, which boast an impressive 10,000 plus audience. Hall is also the owner of Viral Vision Marketing among other endeavors, Bissing is the owner of One Love Social, and Weiss is a former chairman of the Delray Beach Chamber Of Commerce.
The team explained that Support Delray is strictly a volunteer organization, so they aren’t planning on earning revenue. Instead, they aim to be able to find sponsorships so they can buy their prizes from partners instead of donating those items.
Amidst the coronavirus pandemic and economic crisis, Hall shared, “we are also looking for volunteers to help us spread the word and help us with some of the day-to-day tasks that come up.”
In regards to the future of Support Delray, Hall admits, “As cheesy as it sounds, we are probably the only COVID-19 support organization that doesn’t want to exist longer than we have to.”
Adding, “Right now, we have plans to run our contest in August, and since September is always a rough month for the city, we have plans to extend the contest through then. If we find that we’re making a positive impact and the need is still high, we will keep going as long as we need to.”